In a free-market capitalist culture, each person shares the Freedom to compose a personal identity through an unlimited expanse of consumer goods. The fulfillment of desire is purchasable as a means for reaching our personal potential.
Every one of us has a highly specialized and unique personal collection that objectifies who we are, who we were, and who we want to be. The things we own become physical archetypes of the personal potential that we either surpassed or maybe didn't reach.
In homage to the house I grew up in, Bungalow is a creative non-fictional account of post-primary market objects revealed within the domestic setting. As context shifts from original brand intention, a new story evolves, the story of the individual consumer.